In 1904 Smith & Mabley Manufacturing Company of New York City built their first car the S&M Simplex. The following year, the assets were absorbed into the Simplex Automobile Company and purchased by Herman Broesel.

Broesel died in 1912 and the company was now in the hands of his sons. The following year sales slumped and the brothers decided to abandon the company. Simplex was purchased by Goodrich, Lockhart and Smith who moved the company to New Brunswick, New Jersey. A year later they acquired Crane, resulting in the Crane-Simplex. 

Later, In February of 1920, Simplex became part of the Hare's Motors, which included Mercer and Locombile. This dream-team lasted for only a short time, until 1922, when ownership passed to Henry Crane. He had hopes of reviving the marque but it would never come to fruition. 

Body: by Brewster
Engine: 563 cu. in. L-Head 6 Cyl.
Horsepower: 46
Transmission: 4-Speed
Wheelbase: 144”
Production: 223 All Models in 1915
Price: $13,800.00
Mileage: 22,000 Since New
Owners:  - Originally purchased at the
                   New York Auto Show in 1915
                   by a Mr. Agassiz (Brewster & Co. records)
                - Veniero Molari, Italy 1980
Awards:  Amelia Island Concours 2005