While Pierce-Arrow was regarded as one of the luxury cars in the teens and 20s, The Great Depression was taking a strangle hold on the economy and businesses were struggling for survival. Ideas were being exercised to stimulate sales and to encourage buyers into showrooms. In 1929 a union between Studebaker and Pierce-Arrow turned out to be a bad move. Buffalo businessmen rescued Pierce-Arrow from the wreckage of its South Bend suitor, which by 1933 was in receivership.

Pierce-Arrow first introduced a V12 engine in 1932 and came equipped with a 452 cubic-inch engine capable of producing 150 horsepower. In 1933, a larger 462 cubic-inch, 175 horsepower was unveiled. The public approved, by buying many examples and setting new sales records for Pierce. Sales improved for a short while but not enough to sustain the company.

Engine: 462 cu. in. V12
H.P.: 175
Weight: Approx. 5500 lbs.
Wheelbase: 137”
VIN #: 3100007
Engine #: 355046
Rarity: 1 of 3 Surviving
Awards: 2001 1st in Class Pebble
            Beach - CCCA Senior #733
Former Owners: - W. T. Thompson – Post War 
                       - Keith Slobodien approx ‘75-’89
                       - Joseph C. Cassini III - until ‘03
                       - John Groendyke – until Jan ‘07