Chevrolet had a great influence on the American automobile market during the 1950s and 1960s.
By 1956, the flashy styling popularized by General Motors design boss, Harley Earl, had significantly impacted even the low-priced Chevrolet. Two-tone paint schemes, liberal use of chrome-plated trim, and a powerful V-8 engine introduced the previous year contributed to Chevrolet's popularity and enabled the GeneralMotors division to outsell archrival Ford by 150,000 units. A full-width grill, redesigned front and rear fenders, gas cap behind the left taillight, larger rectangular parking lights, and sweeping side trim were just a few of the changes that set the 1956 Chevrolet apart from the 1955, which had taken the country by storm with its all new body re-design.
The 1956 Chevrolet Bel Air is among the most recognizable American cars of all time and are sought after by enthusiastic collectors. Roomy, fuel-efficient, and with tastefully restrained use of tail fins and chrome.
One of the most famous advertising programs of all times was Chevrolet's sponsorship of 'The Dinah Shore Chevy Show' and the famous advertising song went "See the USA in your Chevrolet."